In 2014, Google launched a mobile friendly algorithm that required that all sites be mobile friendly. This was one of the factors that would affect a site’s ranking. You site really needs to be mobile friendly or else you will be missing out on a lot of traffic. The aim is to make your sit accessible to all.
The point of making your website mobile-friendly is that you want to make it as easy as possible for visitors to use your website. It can be fiddly and frustrating if you’re trying to zoom in on a mobile screen in order to browse a website, meaning that mobile users may just choose to click away from your website if you haven’t made it easy for them. Considering all the work you’ve probably been doing to drive traffic, don’t lose it again due to technical issues!
Gone are the days when people used to spend a lot of time in front of a PC. People have done away with desktops and laptops. They are into tablets and smartphones. So they are always gazing at their mobile devices even when on the move.
According to Google, 60% of users expect a mobile site to load in three seconds or less. More than half of users wouldn’t recommend a business with a bad mobile site. So even if you don’t think you need a mobile version of your site, you could, in fact, be losing customers without one.
According to Nisheeth Mohan of Keynote systems, mobile users will be spending even more time browsing the mobile Web in 2012. “Consumers are beginning to expect a desktop experience with their mobile devices,” he said, “With increased spending for mobile advertisements and marketing as well as the use of mobile for commerce, businesses must be mobile ready to leverage mobile to reach existing and new customers. Optimized mobile websites will be critical components in driving revenue moving forward.”
The next step that you can take after knowing the relevance of having a mobile friendly site is to find out if your site complies. There are several online tools that easy and free to use.
With these tools at your disposal CEO’s can check if their site really is mobile friendly. Developers can get specific instructions on what needs to be fixed how.
Whether you want to please your users, don’t want Google to push your site our of its mobile search results, or want to get specific instructions on what on your site needs to be fixed to make it work (better) on mobile, we’ve got the tools for you.
Google’s Mobile-Friendly Test
This test actually will tell you more about how Googlebot will see your page rather than how your mobile users might see it. That itself is very helpful because you can use their feedback for SEO purposes as well.
If your website passes the test, you will see a green message that says Awesome! This page is mobile-friendly. If it does not pass, the message will be red and say Not mobile-friendly.
In the event that your website does not pass the mobile test, it will also give you the reasons why it failed such as the content is wider than the screen or links are too close together.
This is the tool that shows you if Google considers your page mobile friendly or not. If the tool says “no” then the page will be pushed down in the mobile search results in favor of similar pages from other sites that are mobile friendly.
If your website fails the mobile test then there is no other way about it. You must act quickly because your online visibility and business success are in line. The situation can be dealt with in three ways.
- Create a Mobile Version of Your Current Site
The quickest way to make your site mobile-friendly is to create a mobile version of your desktop site using a conversion platform like bMobilized or Duda Mobile.
- Use Mobile Plugins on Popular CMS Platforms
The most popular website content management systems — WordPress, Joomla, or Drupal — all have bolt-on solutions to make your site mobile-friendly without needing two separate versions. Some include additional ways to customize the mobile experience to not only provide the content, but incorporate other features best used on mobile devices.
- Use a Mobile-first Responsive Design
The solutions above are just stopgaps until you can redesign your site by deploying a mobile-first strategy using responsive web design practices.
Designing the site with a mobile-first approach requires planning about how it will be used on mobile devices — an exercise that helps prioritize what content goes on the site. It also begs the question that, if it isn’t needed on mobile, then should it be on the desktop version?